Sales Director

Role Summary

We are seeking an experienced and driven Sales Director to lead our sales strategy, drive revenue growth, and manage a high-performing sales team. The Sales Director will be responsible for both meeting a personal sales target and ensuring the overall team target is achieved. This role requires a strategic thinker with strong commercial acumen and proven success in a B2B, high-value services or solutions environment.

Key Responsibilities

Strategic & Operational Leadership

• Develop and implement the company’s sales strategy to align with business objectives.
• Lead, coach and manage the sales team to deliver consistent performance.
• Monitor market trends and competitor activity to identify opportunities and mitigate risks.

Revenue Growth

• Achieve an individual annual sales target focusing on key accounts, high-value clients, or strategic new business opportunities.
• Ensure the sales team achieves a collective annual revenue target through effective leadership, pipeline management, and deal support.
• Working alongside Lead Generation, Events and Marketing Teams to develop longer-term pipelines.

Client Engagement

• Build and maintain strong relationships with strategic clients and partners.
• Represent the company at industry events, trade shows, and networking forums.

Reporting & Forecasting

• Maintain accurate sales forecasts, pipelines and performance reports.
• Provide regular updates to the Board on sales performance, market conditions and business development activities.

Team Management

• Recruit, develop, and retain top sales talent.
• Lead performance reviews, training and development plans for team members.
• Foster a collaborative, accountable and high-performance culture.

Skills & Experience

Essential

• Minimum 8 years of experience in B2B sales, with at least 3 years in a sales leadership role.
• Demonstrated success in meeting/exceeding personal and team sales targets.
• Strong track record in selling complex services or solutions, ideally in technology, cyber security, or professional services.
• Excellent leadership, communication, and negotiation skills.
• Ability to develop and execute strategic sales plans.
• Proficient in CRM tools and sales reporting (e.g. HubSpot, Salesforce).

Desirable

• Experience working with financial services sectors.
• Excellent knowledge of the cyber security or IT services market.
• Experience scaling sales functions in a growing SME or mid-sized business.

What We Offer

• Competitive salary with uncapped commission.
• Bonus structure aligned with personal and team targets.
• 25 days annual leave + bank holidays.
• Flexible/hybrid working.
• Pension scheme and private healthcare.
• Opportunity to shape the future growth of the business.
• Share options to align with company exit plans.

The duties, responsibilities and benefits outlined in this job description are not exhaustive and may be amended from time to time in line with the needs of the business. The post-holder may be required to undertake other reasonable duties, within their capabilities and grade, as directed by management. Any substantive changes will be discussed with the employee and, where appropriate, confirmed in writing. Current sales team size is 2, and plans are to increase team size to 4, with commitment for marketing budget.